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The Wilder & Sons shop floor, chairs facing the mirrors
Est. 1972 · Master Barbers · Brooklyn

Sharp cuts, slow shaves

Haircuts shaped to grow out cleanly, seamless fades and unhurried hot-towel shaves — finished with warm lather and a straight razor, by hands that have done it ten thousand times.

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Skin FadesHot-Towel ShavesBeard SculptingBuzz CutsGrey BlendingLine-Ups Skin FadesHot-Towel ShavesBeard SculptingBuzz CutsGrey BlendingLine-Ups
The House

Craft that
keeps time

Our Story →

For fifty years the Wilder chair has kept to the clock without hurrying a single client. Appointments are booked long enough that nobody cuts a corner to clear the bench, and every cut, fade or beard begins with a real conversation and ends with a hot towel.

The Chair Menu

Walk-ins welcome · Booking advised
01

Signature Haircut

Scissor & clipper cut, razor neck shave & hot towel$45
02

Skin Fade & Taper

Foil-smooth fade blended into scissor work on top$50
03

Straight-Razor Shave

Three hot towels, badger lather, two gentle passes$55
04

Beard Trim & Line-Up

Freehand shape, razor edges & conditioning balm$35
05

Cut & Beard Combo

Seventy-five minutes, crown to jawline$72
06

Buzz Cut & Scalp Scrub

Even guard cut, tea-tree wash & neck shave$32
An archive photograph of a caped client in a cast-iron chair, the barber mixing lather at the counter behind
Ritual as expression
— The Wilder Code
The Floor

Where the work happens

A barber shop interior with tall mirrors, striped poles and a barber at work A row of cast-iron reclining barber chairs A shaving bowl of fresh lather beside a safety razor on its stand Comb-and-clipper work on the back of the neck A row of white shaving basins facing red reclining chairs
0Years open
0Generations
0Cuts given
0Rating
From the regulars

Word from the bench

★★★★★

"Marcus tamed my double crown and shaped my beard without dropping my cheek line too low. Not one off haircut since."

Theo M.Regular since 2019
★★★★★

"My 12:15 lunch slot starts at 12:15, and Gene blends my mid-drop fade seamlessly every three weeks."

Andre J.Skin Fade & Taper
★★★★★

"Four chairs on my wedding morning. Calm room, zero razor burn, and my dad's first real barber shave since the eighties."

Sam R.Straight-Razor Shave
A single barber chair facing a wall mirror, with a tool trolley and wash counter beside it
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What the price includes
The price includes 5 hours of extra work to change the colours, the font family and the font size, add or remove pictures and paragraphs, and add visual effects and other tweaks. The design is 100% finished before anything is paid. Guaranteed.