The store team
Full-time specialists in nutrition, canine gear, aquatics and small animals, rather than seasonal staff reading off boxes. Tough questions are welcome.
Freya Lindqvist
01 · Owner
Freya opened the shop after years of decoding pet-food marketing while trying to settle her own rescue terrier’s food allergies. She vets every brand for sourcing, ingredient integrity and recall history before it reaches the shelf, and sets the routes and restock schedules behind same-day delivery.
Qualifications: raw and fresh canine and feline diet certificate · 12 years in independent pet retail.
Marisol Vance
02 · Nutrition
Marisol leads the 1-on-1 nutrition consults for dogs and cats at every life stage, working through itching, ear flare-ups, weight and fussy eating with a planned change of diet. She also handles the food side of the new-pet starter, easing puppies and rescues off shelter or breeder food.
Qualifications: Certified Pet Nutritionist (CPN) · raw and gently cooked diet planning.
Saskia Broome
03 · Gear and aquatics
Saskia tries outdoor gear in real weather before it goes on the wall, then fits harnesses, coats and boots so sighthounds, broad-chested bulldogs and tiny terriers can move freely. Away from the gear wall she runs the aquarium testing bench, from a first planted shrimp tank to a stalled cycle.
Qualifications: canine ergonomics and harness-fitting specialist · Fear Free retail trained · B.S. in Zoology.
Otis Brennan
04 · Wash and delivery
Otis greets dogs at the counter with a freeze-dried liver treat, keeps the self-serve wash bays spotless between visits, and drives heavy bags and insulated raw coolers to porches across town. He also looks after Frequent Buyer accounts and auto-restock schedules.
Qualifications: Pet First Aid and CPR certified · cold-chain raw food handling trained · 6 years in customer and store operations.