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The florists behind the counter

Four people run the shop at 123 this street, TR 12345, from the early conditioning of each delivery to the last bouquet wrapped at the counter. Each has the work they know best.

  • Two galvanised buckets of garden roses, sedum and astrantia standing on the workshop bench.

    Rosalind Keefe

    Founder and lead florist

    Leads the wedding and sympathy work and takes the consultations where a brief still has to be found. Sets the buying list every market morning, and says plainly when a requested flower will not be worth its price that week.

  • A winter arrangement of pampas grass and a red carnation in a grey pot on a stone step.

    Marcus Oyelaran

    Senior floral designer

    Builds the vase arrangements and the larger tributes, and keeps shape and palette consistent across a run of them. Every piece is worked from what the buckets actually hold that morning rather than from a catalogue picture.

  • A bridal bouquet of pink roses, white freesia and silver brunia, held so the wearer stays out of frame.

    Priya Raghunathan

    Client and order coordinator

    Collects the details that make an enquiry useful: the date, the address, the occasion, the palette and anything the recipient should not be sent. Priya helps you choose the right arrangement and never promises a delivery slot before the shop has checked it.

  • Orange oriental poppies in a slim red glass vase, petals fallen on the table.

    Tomas Beaulieu

    Workshop and conditioning assistant

    Cuts, strips and conditions every delivery as it arrives, and keeps the buckets, the cold store and the tools clean. Tomas also notes what came in short, so the counter is never selling a stem the workshop does not have.

Service focus

Rosalind leads weddings and sympathy work, Marcus the vase arrangements and larger tributes. Name any of the four in the contact form and the shop will tell you if they are free.

A question about a bouquet, a date or a price

Ask for a florist by name, or simply describe the occasion. A date is only held once the shop has replied to confirm it.

Occasional notes from the shop

An email address only, used to send occasional notes about the shop. No offers chased by a countdown and no third party.

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