Senior-only product team
One principal and three regular collaborators, each with years inside venture-backed startups and enterprise product teams. No account managers in between, and nothing passed on without telling you who is doing it.
Principal · MVP sprints and retainers
Twelve years in product design, the last four running Northstar Folio. Takes the first call, writes the scope and does most of the design work herself, specialising in dense operational software (billing, permissions, data pipelines) turned into interfaces engineers enjoy building.
Collaborator · prototyping and data visualisation
BFA in digital media design and eight years in micro-interaction motion, data visualisation and high-fidelity prototyping. Builds stateful, variable-driven Figma prototypes so stakeholders and test participants feel how filters, drag-and-drop and live charts behave before engineering starts.
Collaborator · design systems and accessibility
IAAP Certified Professional in Web Accessibility (CPWA), with ten years in Figma token architecture, CSS and React UI systems. Builds multi-brand token sets with WCAG 2.2 AA contrast and focus management built in, and works directly with your engineers so the handover survives the first sprint.
Collaborator · discovery and usability testing
Ph.D. in human-computer interaction, NN/g UX Master Certified, and nine years in mixed-methods product research. Runs customer discovery, moderated usability tests and funnel audits that show exactly why users hesitate, churn or misread a critical workflow.
Occasional notes
A short note when a new project write-up goes up, plus the occasional piece on process. Around six emails a year.